Why AI Will Make CRMs Obsolete

For decades, CRMs have been the proverbial King of the sales tech stack. But their reign is coming to an end. 

AI sales tools are reimagining how sales teams leverage customer data. CRMs are great databases—but they’re static. They merely store data, rather than helping sales teams actually use it. 

AI, on the other hand, brings CRM data to life. It enables salespeople to focus less on what the data says, and more on how to apply it within the sales process. 

Have a question? Fire away. Looking for an at-a-glance update into a deal’s progress? No problem. Want call data to instantly be uploaded to your CRM for safekeeping? AI’s got your back. 

This article explains why soon, sales teams will relegate CRMs to being mere databases, as they embrace a more intuitive, dynamic, and valuable alternative: AI Copilots.

Why Are CRMs Outdated?

In their heyday, CRMs were revolutionary: organize your contacts, centralize your data, and gain a better picture of our customers. But let’s be honest, wrangling data from a traditional CRM can be about as tedious as assembling furniture without instructions. 

They require constant input and upkeep, turning what should be a sleek, helpful tool into a clunky chore that demands more than it gives. CRMs often silo information, making it tough to get a holistic view of customer interactions or sales trends without manual intervention. 

And when it comes to user experience, they can be as intuitive as a Rubik’s Cube. It's no wonder sales teams often feel like they're battling the interface rather than getting the most out of a tool designed to help them excel.

Something has to change. 

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Why Are AI Sales Tools the Future? 

Unlike traditional CRMs that simply store data, AI actually understands it. It's like having a super-intelligent sidekick that can crunch numbers, analyze patterns, and serve up insights that you can instantly use in your next call. 

Here’s how sales teams can use AI tools like Glyphic to not only understand their CRM data, but to actually leverage it within their workflows. 

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Turn Static Data Into Dynamic Conversations

AI tools let you dynamically interact with your CRM data, asking simple questions and receiving detailed responses. 

For example, you can ask AI-powered features like ‘Ask Glyphic’, "What’s the status of X deal?" and get an instant, informed reply based on your CRM data. You don’t have to dig around your CRM notes and piece everything together yourself. 

Instead, you can jump to what’s truly valuable: Acting upon the data.

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Gain Greater Visibility 

Do CRMs centralize customer data? Sure. But does this make it easy to monitor all your customer interactions and gain a holistic view of your deals? Not exactly. 

AI tools go beyond just storing information—they offer insights. Glyphic’s ‘Deals Insights’ feature provides at-a-glance overviews that not only tell you where each potential sale stands but predict outcomes based on trends and past interactions. 

It’s like having your very own crystal ball, but one that’s backed by data—not guesswork.

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Effortlessly Effective Call Preparation

Suffer from pre-call jitters? Make them a thing of the past with AI-powered prep tools, automatically assembling information about customers’ backgrounds, previous interactions, and potential pain points into a handy cheat sheet. 

Take Glyphic’s ‘Call Preparation’ feature, for example. It ensures you’re never unprepared, providing tailored call outlines based on the specific needs and history of each client. 

This isn’t just about saving time. Rather, it's about making every second of interaction count.

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So, What’s Next for CRMs?

As AI continues its rapid ascent, CRMs as we know them are in for a serious identity crisis. No longer will they be the go-to tool for sales teams to actively manage their pipelines and track customer interactions. Instead, they'll be relegated to the background, serving as the sturdy foundation upon which AI-driven tools can work their magic.

But don't shed a tear for CRMs just yet. In this new world order, they'll take on a new role as the ultimate data storehouses, quietly humming away in the background while sales teams rely on AI tools like Glyphic to use this data.

So while the days of actively wrangling with CRMs may be numbered, they’ll still play a key role by supporting AI sales tools. 

Want to learn more about how Glyphic will future-proof your sales processes? Get in touch. 

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