“I was suspicious when people said it was this easy. But it really is.”   - Mathew Fitzgerald, Revenue Enablement, Foleon

When Mathew Fitzgerald joined Foleon, the team was already knee-deep in a proof of concept with a vendor aiming to surface go-to-market insights from call data. The promise was big, but the reality was clunky: layered tech, an outdated call recorder, and far too much effort for too little return.

So they hit pause.

“We were trying to force a solution that just didn’t fit our workflows,” Mathew shared. “We needed to step back and rethink the entire stack.”

That reset is what led them to Glyphic and a surprisingly fast turnaround.

From Tool Bloat to Business Impact

Instead of retrofitting outdated tech, Glyphic gave Foleon exactly what they were looking for in three key layers of value:

Reps got time back.

Foleon’s 30+ sellers, spanning Europe and the U.S., were spending ~25 hours a month just on admin: prepping for meetings, logging notes, CRM updates, and follow-ups. With Glyphic, that dropped by a third.

“The business case was simple: give reps 8 hours back per month. Glyphic paid for itself in under two months.”

Managers got real visibility.

Before Glyphic, sales directors had to scrub hours of recordings to coach reps or evaluate deal health. Now, they get targeted coaching insights with no scrubbing required.

The entire org got smarter.

From sentiment analysis to deal risk detection, Glyphic became the “conversation layer” across Foleon’s GTM teams. Marketing started pulling insights for ad copy. Product tracked how features landed in the field. Even professional services started using Glyphic to fill gaps in client handoffs.

Instant Adoption. Minimal Onboarding.

Mathew came from the enterprise world, so he built a careful, phased rollout plan.

It wasn’t needed.

“After the first onboarding session, 100% of our sales team was using Glyphic,” he said. “I planned for months of ramp. It took one hour.”

Every team that touched Glyphic found immediate value. From SDRs and AEs to CSMs and directors. Viewer licenses spread to every corner of the company. And the onboarding? Just a few minutes to prompt for insights and explore call summaries.

“The more data we put in, the more valuable it became. Every team that sees it asks for access.”

Sentiment, Risk, and Keeping It Real

One unexpected win? How accurately Glyphic flags risks and sentiment in conversations, something that’s become a key part of weekly manager reviews.

“Some reps now ask Glyphic after every call to list any new risks that came up. That level of consistency just wasn’t possible before,”

In his words, “Glyphic is the antidote to sales happy ears.”

It helps teams stay honest about pipeline quality and it arms leaders with the data to back decisions.

What’s Next for Foleon + Glyphic?

As Glyphic continues to expand across departments at Foleon, the internal use cases keep growing. From coaching and reporting to campaign messaging and customer handoffs, it’s become a daily tool across the org.

“What’s remarkable is how fast it became core to the team, it's just that good”

Want to see what Glyphic could do for your sales and GTM teams?