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The ultimate sales tech stack (2024)

January 18, 2024

Sales tech helps teams automate routine tasks, derive key insights into customer preferences, and sell more with less effort. To fulfil your sales team’s potential, you need to give them the right tech stack. It’s that simple. 

This article delves into the ultimate sales tech stack of 2024, focusing on tools that streamline workflows, enhance customer engagement, and drive sales efficiency. 

CRM (Customer Relationship Management) Tools

CRM tools are the backbone of any effective sales tech stack. They manage customer interactions, track sales pipeline progress, and provide valuable insights for sales teams. Let's explore some of the key CRM tools dominating the market in 2024.


Salesforce remains a titan in the CRM world, offering robust features that cater to diverse sales needs. Its platform excels in managing the sales pipeline, providing actionable insights, and forecasting sales trends. Salesforce is the go-to solution for sales teams seeking a comprehensive, customizable, and integrated CRM system.


HubSpot stands out for its user-friendliness and seamless integration capabilities. Ideal for small to medium-sized businesses, it offers a range of functionalities including sales engagement, pipeline management, and detailed analytics. HubSpot is a versatile tool, easily adaptable to various sales processes and tech stacks.

Zoho CRM

Zoho CRM is the choice for businesses seeking an affordable yet powerful CRM solution. Known for its customization options and mobile accessibility, Zoho CRM helps sales teams manage customer data, automate sales activities, and improve sales cycle efficiency, all within a user-friendly interface.


Pipedrive shines in its simplicity and effectiveness in managing sales pipelines. It's designed for salespeople by salespeople, focusing on usability and clear visualizations of the sales process. Pipedrive helps sales reps track progress, prioritize actions, and close deals more efficiently.

Each of these CRM tools offers unique strengths, making them invaluable assets in a sales team's tech arsenal. Their ability to provide real-time data, streamline sales processes, and offer insights makes them indispensable for modern sales operations.

Automation and Workflow Tools

In 2024, automation and workflow tools have become crucial in optimizing sales processes, saving time, and enhancing sales rep productivity. These tools automate routine tasks, ensuring that sales teams can focus on more strategic (and high-value) activities.

Salesforce Automation Tools

Salesforce's automation tools extend its CRM capabilities, enabling sales teams to automate various aspects of the sales cycle. From lead assignment to follow-up scheduling, these tools ensure efficient workflow management. Salesforce’s automation suite is particularly adept at streamlining sales processes, offering real-time insights and allowing sales reps to act quickly and effectively.

HubSpot Workflows

HubSpot Workflows are integral in automating both marketing and sales engagements. This tool allows sales and marketing teams to create automated sequences, reducing the need for manual intervention in routine tasks. From sending targeted emails to managing lead nurturing campaigns, HubSpot Workflows are pivotal in ensuring consistent and timely communication with prospects and customers. has emerged as a vital tool for sales automation, especially in analyzing sales conversations. It provides actionable insights by utilizing AI to track sales calls, meetings, and emails. This enables sales teams to understand customer interactions better and refine their sales strategies based on real data.


Salesloft offers robust capabilities in automating sales emails and follow-up processes. Its platform is designed to help sales teams engage with prospects more effectively, ensuring that no follow-up is missed and every communication is timely and relevant. Salesloft is essential for sales teams looking to increase efficiency in their outreach efforts.

Lead Generation and Management Tools

Lead generation and management tools are vital in identifying and nurturing potential customers. In 2024, these tools are more sophisticated, providing sales teams with advanced capabilities to generate and manage leads effectively.


Glyphic stands out as a leader in AI-driven lead generation and management. Its AI sales copilot helps sales teams qualify leads, tailor their outreach, send automated follow-ups, and stay on top of how deals are progressing with at-a-glance insights. What’s more, salespeople can simply ask Glyphic’s copilot questions about a deal and receive full responses (as if they were asking another member of their team). 

LinkedIn Sales Navigator

LinkedIn Sales Navigator remains a powerful tool for lead generation and outreach, particularly in the B2B domain. It allows sales professionals to tap into LinkedIn's vast professional network to find and connect with potential leads. Its advanced search and recommendation features make it an indispensable tool for targeted lead generation efforts.


ZoomInfo provides detailed contact information for qualified leads, making it a valuable asset for sales teams. Its database is rich with information on businesses and professionals, allowing sales reps to identify and reach out to potential leads with precision and relevance.


Crunchbase is essential for sales teams targeting startups and investors. It offers comprehensive data on companies, including funding rounds, investor information, and industry trends. Sales teams use Crunchbase to identify emerging opportunities and connect with relevant prospects in the startup ecosystem.

These lead generation and management tools are critical in building a strong pipeline of potential customers. Their advanced features and data-driven approaches empower sales teams to target and nurture leads more effectively, paving the way for successful sales outcomes.

Sales Engagement and Communication Platforms

Effective engagement and communication are key to successful sales in 2024. Sales engagement platforms have evolved to offer more comprehensive and integrated solutions, enhancing the way sales teams interact with prospects and customers.


Slack has become an indispensable tool for internal team communication. It integrates seamlessly with other sales tools, making it easier for sales teams to collaborate, share insights, and stay aligned on sales strategies. Slack's real-time messaging and file-sharing capabilities ensure that team members are always connected and informed.


As a primary communication tool, Gmail is widely used by sales teams for its simplicity and integration with various CRM and scheduling tools. Gmail's extensive user base and compatibility with other sales tech stack components make it a go-to platform for sending sales emails, scheduling meetings, and managing daily correspondence with clients.

Salesforce Engagement Platform

The Salesforce Engagement Platform is a comprehensive solution for managing all aspects of customer interactions. It offers functionalities for sales enablement, engagement tracking, and performance analytics. This platform ensures that sales reps have all the necessary tools at their disposal to engage effectively with customers and make data-driven decisions.

Scheduling and Meeting Tools

In today's fast-paced sales environment, efficient scheduling and effective meetings are crucial. Tools that facilitate these aspects can significantly impact the sales cycle's speed and effectiveness.


Calendly stands out for its ability to simplify the scheduling process. It integrates with email platforms and CRM tools to allow easy appointment setting, reducing back-and-forth communication. Calendly's intuitive interface and flexibility make it a favorite among sales professionals for organizing meetings with prospects and clients.


Virtual meetings have become a staple in sales, and Zoom is at the forefront of this trend. With features like screen sharing, Zoom enables sales reps to conduct product demos and presentations effectively, regardless of geographical barriers. These tools have become essential for connecting with clients and closing deals in a virtual setting.

Analytics and Performance Monitoring

Analytics and performance monitoring tools provide sales teams with insights into their strategies' effectiveness, helping them refine their approaches and achieve better results.

Salesforce KPIs and Metrics Tracking

Salesforce offers robust analytics features that track key performance indicators (KPIs) and metrics. These tools help sales leaders monitor team performance, sales pipeline health, and customer engagement levels, providing a clear view of what strategies are working and where improvements are needed.

HubSpot Sales Analytics

HubSpot Sales Analytics provides user-friendly reporting and data visualization tools. It allows sales teams to understand their sales activities' impact, track deal progress, and identify trends that can inform future sales strategies.

Glyphic for Sales Calls Analysis

Glyphic takes the manual work out of call analysis by automatically recording, transcribing, and pulling insights from sales calls. Its AI reviews conversations to identify key details, qualification criteria, and follow-ups, eliminating the need for post-call note-taking. Teams save hours previously spent listening to recordings while gaining data-backed guidance on next steps with each contact, directly within their CRM. 

Plus, Glyphic's natural language capabilities allow reps to simply ask questions about past calls to locate key moments and quotes without having to relisten. By effortlessly generating rich call intelligence, Glyphic allows salespeople to focus on building meaningful customer connections instead of administrative tasks. Its automation and accessibility of customer insights make it a game changing ally for optimizing sales performance.

These tools collectively offer a 360-degree view of sales operations, from internal team performance to customer interactions and sales outcomes. By leveraging these analytics and performance monitoring tools, sales teams can make informed decisions, adapt to changing market conditions, and continuously improve their sales processes.

Final Thoughts

The sales tech landscape in 2024 is rich with tools designed to optimize every aspect of the sales process. From CRM systems that offer comprehensive customer insights to AI technologies that predict and adapt to market trends, the right sales tech stack is critical for success in today's fast-paced sales environment. 

By embracing these tools, sales teams can ensure they are well-equipped to meet their targets, engage effectively with customers, and drive business growth.