How TripleTen optimized conversations, compliance, and conversions with Glyphic
Sales conversations couldn't be reviewed, measured, or governed at scale
TripleTen generated high inbound demand, but could only review a small fraction of sales calls. Teams lacked visibility into call quality, lead quality, and compliance risk, making it difficult to coach reps, align with acquisition, or ensure consistent messaging.
"We weren't able to listen to all our calls."
Turn every call into structured, measurable intelligence
TripleTen implemented Glyphic to automatically analyze 100% of sales calls, score them against a custom quality framework, and surface insights across sales, acquisition, product, and growth—without manual review.
"The integration, customizability, and quick value made Glyphic the clear choice."
Complete visibility and proven conversion impact
- 100% call coverage, up from ~5%
- 2× higher conversion on calls scoring above 80% quality
- Full deal visibility without a dedicated quality team
- Faster, more targeted coaching for individual reps
- Improved compliance monitoring across all conversations
"Calls scoring over 80 had double the conversion rate."
Proving what actually drives conversion
Glyphic validated TripleTen's existing call quality rubric by showing a direct correlation between higher call quality scores and payment conversion rates. This allowed the team to focus coaching on behaviors with real revenue impact.
"We had a hunch, but Glyphic let us prove it with data."
Replacing generic coaching with precision
Instead of team-wide training, managers now coach reps on specific weaknesses identified automatically from calls. High performers save time, and underperformers get targeted support.
"Our reps are highly motivated when they see their scores after every call."
Aligning acquisition, sales, and product
Acquisition teams now see how leads actually convert in conversations. Product teams search calls for voice-of-customer insights. Compliance teams track risky language systematically.
"We finally have full visibility into our sales conversations."
Reducing cost and operational burden
By automating call review and quality assessment, TripleTen eliminated the need for manual QA processes—saving hundreds of hours per month while improving oversight.
By turning every sales call into structured intelligence, TripleTen improved conversion rates, strengthened compliance, and replaced manual quality review with data-driven coaching—unlocking impact across sales, acquisition, product, and growth.
