CUSTOMERS

How Qdrant turned sales calls into company-wide intelligence with Glyphic

A CONVERSATION WITH
Qdrant GTM Leadership Team
GTM Leadership at Qdrant
About
Qdrant builds an open-source vector database used by AI teams to power similarity search and retrieval use cases.
Industry
AI infrastructure — Vector database & search
Company Size
~90 employees
Headquarters
Berlin, Germany
Funding
AI infrastructure — Vector database & search
Founding Year
2021
CHALLENGE
Complex sales conversations weren't shared or scalable

Qdrant's sales cycles involved multiple stakeholders, long timelines, and deep technical discussions between AEs, solution architects, and prospects. Call recordings existed, but insights were fragmented, write-ups were inconsistent, and critical context was often lost between teams.

SOLUTION
Make every sales call usable by the entire company

Qdrant implemented Glyphic to automatically capture, summarize, and structure sales conversations — creating a shared intelligence layer across sales, solutions, marketing, and leadership with minimal setup.

RESULTS
Faster onboarding and reduced admin burden
  • 2× faster onboarding (from 4–6 weeks → 2–3 weeks)
  • 35% reduction in admin work
  • 2–3 hours saved per AE per week
  • Automatic CRM population and call summaries
  • Improved deal qualification and resource allocation

"We're just now smarter as an organization."

IMPACT BEYOND SALES
One intelligence layer across sales, technical, and leadership teams

Glyphic became the connective tissue between account executives and solution architects, ensuring technical context carried through the entire sales cycle — without relying on manual notes or shadowing.

Faster ramp for new sellers

New AEs ramp faster by searching and reviewing real sales conversations instead of relying solely on live shadowing, cutting onboarding time in half.

Better insight for marketing and leadership

Marketing teams review daily calls to sharpen messaging and positioning, while leadership uses structured insights for more accurate forecasting, board updates, and strategic decisions.

Built for complex, technical deals

Semantic search across all calls helps Qdrant surface patterns across AI and vector search use cases, competitor positioning, and stakeholder concerns — even across long, multi-threaded enterprise cycles.

"Glyphic is the connective tissue that does all that for us — from sales calls all the way to the CEO."

SUMMARY

By turning sales conversations into shared, searchable intelligence, Qdrant aligned sales, technical teams, and leadership around the same source of truth — accelerating onboarding, improving deal quality, and strengthening their entire go-to-market motion.