CUSTOMERS

How Enso Connect closed more deals, faster, with Glyphic

A CONVERSATION WITH
Nicolas Galantini
Head of Sales at Enso Connect
About
Enso Connect provides AI-powered guest experience management software for the hospitality and short-term rental industry, consolidating guest communications and automating repetitive tasks.
Industry
Hospitality software / SaaS
Company Size
11–50 employees
Headquarters
Toronto, Canada
Funding
Hospitality software / SaaS
Founding Year
2020
CHALLENGE
Sales execution depended on manual work and individual habits

Sales reps spent too much time writing notes and drafting follow-ups, while leadership lacked visibility into conversations and deal progress—making coaching inconsistent and slowing deals.

"As the manager, I lacked visibility into conversations to coach my team properly."

SOLUTION
Automate deal intelligence and follow-ups

Enso Connect implemented Glyphic to automatically capture call insights, generate follow-ups, and sync structured data to the CRM—removing manual work and giving leaders clear visibility.

"It took me 15 minutes to implement Glyphic."

RESULTS
Dramatic improvements in sales performance
  • 15% more deals closed
  • 40% faster sales cycles (30 days → ~18 days)
  • Improved data consistency and accuracy
  • Immediate ROI with rapid adoption

"Glyphic has allowed us to close deals on average 40% quicker than before."

IMPACT BEYOND SALES
Personalized deal execution

Glyphic structures conversation data into next steps, blockers, and objections, helping reps focus on what matters most for each prospect.

"You instantly know what you need to do to win the deal."

Visibility for coaching

Clear summaries and deal insights give sales leaders the context needed to coach reps effectively and improve performance over time.

"It took me too long to understand what happened during a call—now I can see it instantly."

Faster, better follow-ups

AI-generated follow-up drafts cut the time spent writing emails while improving relevance and consistency.

"It significantly cuts down the time we spend creating these emails."

SUMMARY

By automating deal intelligence and follow-ups, Enso Connect removed manual friction from sales execution—closing more deals, faster, and giving leaders the visibility needed to coach effectively.