How Qdrant turned sales calls into company wide intelligence

When Qdrant needed to manage complex technical sales cycles across multiple teams, they discovered that basic call recording wasn't enough - they needed a solution that could connect the collective knowledge of their entire organization.

“Other options required significant setup and implementation. All Glyphic had to do was turn it on.”

Problems Before Glyphic

• No centralized call intelligence.
• Poor sales call write-ups.
• Lack of alignment between AEs and solution architects.
• Missed insights in complex technical deals (AI & vector search use cases).

Why Glyphic won over Gong

• Faster setup, less friction.
• Semantic search across all calls.
• Native integrations with common platforms
• Built with higher levels of automation
• Helps track multiple stakeholders in enterprise deals

The implementation of Glyphic has transformed Qdrant's go-to-market approach by connecting every organizational layer - from Account Executives bridging technical discussions with Solution Architects, to marketing teams gaining deeper customer insights through daily call reviews, to the CEO maintaining deal accuracy.

With their recent addition of a new VP of Sales, the accumulated intelligence from Glyphic has provided a robust foundation for scaling their sales operations, demonstrating the platform's value as both an immediate tactical tool and a strategic asset for long-term growth.

"We're just now smarter as an organization. Glyphic is the connective tissue that does all that for us as an organization. From the sales calls all the way to the CEO. We’re much better at what we do because of it."