How PriceFX Turned Global Sales Collaboration into their Strength

When your commercial teams are spread across time zones, juggling massive enterprise deals, and drowning in admin work, alignment becomes your biggest competitive advantage.

That’s what PriceFX set out to solve. And that’s where Glyphic came in.

From Tool Fatigue to Fast Adoption

Before Glyphic, PriceFX had tried other sales tools. One of them, selected by another team, fell short quickly. It lacked privacy controls, didn’t support multiple languages, and felt like a legacy platform with AI duct-taped on.

“We could tell it wasn’t built for how we work,” said Kelly Pronek, Head of Commercial Operations at PriceFX. “It wasn’t end-user friendly. Our team was already dealing with tool fatigue, we didn’t need another system that added friction.”

The search began again. PriceFX evaluated several platforms, including legacy names like Gong. But Glyphic stood out from the start: purpose-built for AI, easy to use, and fast to deploy.

Live in Under 24 Hours

“We brought our Salesforce admin into the first meeting,” said Stephen Hattersley, who leads Revenue Architecture at PriceFX. “And by the next day, she said, ‘I think it’s already working.’ That was it. No back and forth, no complex setup.”

Glyphic integrated with their systems instantly, pulling in sales calls, syncing with calendars, and making transcripts and summaries available to the team, without any lift from IT.

It was one of the fastest tool rollouts they’d ever done.

Real-Time Value, Global Impact

Within days, over 100 users were onboarded, from enterprise AEs and global account directors to solution strategists and customer success leads.

The feedback?

• “This is the only tool I want.”
• “I don’t want to make my calls private, then I lose Glyphic.”
• “It’s like having an assistant that never misses a detail.
  

One rep even nicknamed the tool “Gale” (yes, as in Oprah’s best friend). That’s how embedded it became.

Enabling a Truly Global Team

PriceFX’s teams span North America and Europe, often with 9+ hours between them. Scheduling live syncs across regions wasn’t scalable. Now, Glyphic helps the team operate asynchronously.

Stephen shared a great example: “I’m not on every call. But Glyphic follows the meetings I’m invited to. If I need context, I just prompt it, ‘Give me a blog-style summary with intro, takeaways, and callouts.’ Boom. Done.”

That async flexibility has become critical for coordination, handoffs, and speed.

Results that Matter

Glyphic didn’t just reduce meeting bloat or simplify follow-ups, it changed how PriceFX operated.

• Faster rep follow-ups. What used to take hours now takes minutes.
• Cleaner CRM data. Summaries and notes now flow consistently into Salesforce.
• Less admin. Reps save hours per week, and focus more on customers.
• Marketing alignment. Teams now have direct access to the voice of the customer.
• High adoption. Glyphic became the most loved tool in the stack.
  

“It’s not about saving time, it’s enabling us to do things we literally couldn’t do before,” said Stephen.

“And the accuracy? Way better than anything we’ve tried.”

Built for the Field, Not Just the Back Office

One of the biggest themes that emerged from our conversations: Glyphic isn’t just for managers, analysts, or RevOps leaders. It’s built for the field.

“Our sales team actually wants to use it,” said Kelly. “That’s rare. Most tools are clearly built for someone else, enablement, managers, maybe analysts. Glyphic was designed for the people who are in calls every day. That’s why it works.”

Ready to See It Yourself?

PriceFX isn’t alone. Sales and go-to-market teams everywhere are looking for tools that help them move faster, work smarter, and operate more cohesively across time zones and functions.

That’s exactly what we’re building at Glyphic.