Glyphic & SBR Consulting Webinar - How to Leverage AI in your Sales Process

The sales landscape is awash in technology. While promising increased efficiency and productivity, the reality for many sales teams is an overwhelming tech stack and a growing sense of frustration. In fact, according to recent Gartner research, a staggering 50% of salespeople report feeling overwhelmed by the sheer volume of technology they're expected to use.

This digital deluge isn't just impacting morale; it's directly affecting the bottom line. The same Gartner study reveals a concerning correlation between feeling overwhelmed by tech and a lower likelihood of hitting quota. Clearly, something needs to change.

At Glyphic, we believe the answer lies in harnessing the power of AI, not to add another tool to the mix, but to seamlessly integrate intelligence into existing workflows and empower sales teams to achieve more.

The Need for Intelligent Sales Automation

During a recent webinar hosted by Glyphic and SBR Consulting, sales expert Bill Bauer highlighted the critical need for intelligent sales automation, stating, "We need to be deploying technology not because it's interesting or exciting, but because it makes things better for our salespeople."

The key takeaway? AI should reduce friction, not create it.

How Glyphic is Transforming Sales with AI

Glyphic leverages the latest advancements in AI, including large language models like ChatGPT, to analyze vast amounts of data and deliver actionable insights directly to sales teams. This translates into real-world benefits across three key areas:

1. Supercharged Call Preparation

• The Problem: Scrambling for last-minute information on prospects, repeating details across multiple calls, and struggling to find relevant case studies wastes valuable time and frustrates clients.
• The Glyphic Solution: Receive AI-powered briefing emails before every call, complete with crucial prospect insights, previous conversation summaries, relevant news, and even tailored talking points based on successful past deals.

As Bill Bauer noted, "It's a huge frustration for customers to have to explain everything all over again. Glyphic ensures everyone on the sales team is aligned and informed before engaging with the client."

2. Effortless Follow-up & CRM Management

• The Problem: Crafting personalized follow-up emails and manually updating CRM systems is time-consuming and prone to errors, leading to lost deals and inaccurate forecasting.
• The Glyphic Solution: Generate polished follow-up emails in seconds with a single click, capturing all key takeaways and next steps from your call. Simultaneously, Glyphic automatically populates your CRM with critical data, ensuring accuracy and eliminating tedious manual entry.

The result? Sales teams can focus on building relationships and closing deals, while sales leaders benefit from improved CRM data quality and more accurate pipeline visibility.

3. Data-Driven Coaching & Performance Improvement

• The Problem: Sales managers struggle to provide effective coaching due to a lack of time and difficulty tracking the nuances of complex, multi-threaded deals.
• The Glyphic Solution: Instantly surface deal risks and identify coachable moments by analyzing call transcripts and identifying patterns in sales conversations. Glyphic equips managers with the insights they need to provide targeted, data-driven coaching that helps reps close more deals.

The Future of Sales is Intelligent and Human-Centric

By seamlessly integrating AI into existing sales workflows, Glyphic empowers teams to:

• Boost productivity: Eliminate tedious tasks, streamline processes, and free up valuable time to focus on high-value activities.
• Drive better outcomes: Improve close rates, shorten sales cycles, and increase revenue with data-driven insights and actions.
• Enhance customer experiences: Deliver personalized interactions, demonstrate a deep understanding of customer needs, and build stronger relationships.

Ready to unlock the full potential of your sales team? Contact Glyphic today to schedule a demo and experience the power of AI for yourself.

Webinar recording

You can view the recording of the webinar here. And while you're there, feel free to test the Ask Glyphic feature. Why not try asking:

Summarize the main takeaways of the webinar.