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MEDDIC vs BANT: Which Qualification Framework to Choose?

January 26, 2024

In the fast-paced world of B2B sales, efficiency is paramount. Every minute spent chasing unqualified leads is a minute lost on closing deals. This is where sales qualification frameworks come in. Two popular contenders, MEDDIC and BANT, have emerged as industry favorites, each offering a structured approach to identifying and prioritizing high-potential prospects. But which one reigns supreme?

Let's break down each framework:







So, which one is right for you?

The answer, as with most things in sales, is: it depends.

Consider BANT if:

Consider MEDDIC if:

Glyphic: Your Autopilot for MEDDIC and BANT

Regardless of your chosen framework, implementing it consistently across your sales team can be challenging. Here's where Glyphic, an AI-powered sales copilot, steps in. Glyphic seamlessly integrates with your CRM (like HubSpot or Salesforce) and your video conferencing tools to:

With Glyphic, you can finally achieve true automation of your sales qualification framework, freeing up your team to focus on what they do best: building relationships and closing deals.